TRUE - lily & onyx

TRUE®

Founded in 2003 with a single wine bag, True Brands has grown into the leading designer and supplier of beverage lifestyle accessories worldwide. Through distinctive products and proprietary packaging design, the TRUE® brand spans every sector of the beverage industry and beyond—from kitchen essentials to décor and housewares—offering diverse, innovative solutions for modern entertaining and lifestyle needs.

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True Bash Muddler in Black
Black nylon cocktail muddler with serrated base, minimalist bar tool for crushing herbs, fruit and ice
Bash Muddler in Black
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$7.99
Bamboo wine and cheese serving tray with stainless steel folding legs, modern picnic table for two glasses
Bamboo wine and cheese serving board with juice groove, center wine glass holder and side stem slots
Dash Wine Picnic Table with Foldable Legs for Two
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$57.99
Clear glass cocktail shaker with stainless steel lid and printed cocktail recipe measurements, barware style
Clear glass cocktail shaker with stainless steel cap, printed recipes and oz/ml measurements, classic barware style
Glass Recipe Cocktail Shaker
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$22.99
True Indoor Cornhole Set
True Indoor Cornhole Set
Indoor Cornhole Set
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$49.99
True Wood Pattern 20 oz Cocktail Shaker
Stainless steel cocktail shaker with walnut wood finish, modern barware martini shaker tin
Wood Pattern 20 oz Cocktail Shaker
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$29.99
True Flock Drink Floaties, Set of 2
True Flock Drink Floaties, Set of 2
Flock Drink Floaties, Set of 2
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$17.99
True Contour 18 oz Stainless Steel Cocktail Shaker
Polished stainless steel cocktail shaker, silver classic barware martini mixer with cap lid
Contour 18 oz Stainless Steel Cocktail Shaker
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$29.99
True Tulip Beer Glasses, Set of 4
True Tulip Beer Glasses, Set of 4
Tulip Beer Glasses, Set of 4
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$29.99
True Cocktail Strainer with Acacia Wood Handle
Stainless steel cocktail Hawthorne strainer with spring coil and walnut wood handle, classic bar tool
Cocktail Strainer with Acacia Wood Handle
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$12.99
True Skull Beer Stein, 16 oz
True Skull Beer Stein, 16 oz
Skull Beer Stein Glass Mug - 16 oz Halloween Drinkware
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$19.33

Beverage Lifestyle Accessories & Entertaining Essentials

TRUE® by True Brands delivers innovative beverage lifestyle accessories and entertaining essentials that span every sector of the beverage industry and beyond. Founded in 2003 with a single, humble wine bag, True Brands has grown into the leading worldwide designer and supplier of products that enhance how people enjoy drinks, entertain guests, and style their homes.

  • Industry-Leading Innovation – Worldwide leader in designing and supplying beverage lifestyle accessories since 2003
  • Comprehensive Product Range – From wine and cocktail accessories to kitchen essentials, décor, and housewares
  • Distinctive Design – Proprietary packaging and product design set TRUE® apart in quality and aesthetics
  • Diverse Solutions – Product selection caters to unique needs, tastes, and entertaining styles
  • Beverage Industry Expertise – Decades of experience creating accessories that enhance every drinking and entertaining occasion

From wine accessories and barware to kitchen tools and home décor, TRUE® makes it easy to elevate beverage experiences and entertaining moments. Each product reflects True Brands' commitment to distinctive design, quality innovation, and meeting diverse customer needs. TRUE® proves that beverage lifestyle accessories can transform ordinary moments into extraordinary experiences.