TRUE - lily & onyx

TRUE®

Founded in 2003 with a single wine bag, True Brands has grown into the leading designer and supplier of beverage lifestyle accessories worldwide. Through distinctive products and proprietary packaging design, the TRUE® brand spans every sector of the beverage industry and beyond—from kitchen essentials to décor and housewares—offering diverse, innovative solutions for modern entertaining and lifestyle needs.

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True Metro Insulated 2 - Bottle Wine Tote Bag Set, Black
True Metro Insulated 2 - Bottle Wine Tote Bag Set, Black
Metro™ Onyx Insulated 2-Bottle Wine Tote Bag Set
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$64.99
True Hover Wine Flight 4 - Glass Holder
True Hover Wine Flight 4 - Glass Holder
Hover Wine Flight 4-Glass Holder
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$35.99
True Stream Stainless Steel Pour Spout, Set of 2
True Stream Stainless Steel Pour Spout, Set of 2
Stream Stainless Steel Liquor Pour Spout, Set of 2
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$9.99
True Everyday Glass Tumblers with Lid & Straw, Set of 4
True Everyday Glass Tumblers with Lid & Straw, Set of 4
Everyday 16 oz Glass Tumblers with Bamboo Lids & Straws, Set of 4
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$32.99
True Ellipse Traditional Wine Decanter, 67 oz
Glass ellipse-shaped wine decanter from True, featuring a sleek design for elegant serving.
Ellipse Traditional Wine Decanter, 67 oz
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$49.99
True Stainless Steel Smash Muddler
Stainless steel cocktail muddler with black silicone base, sleek bar tool for crushing herbs and fruit
Smash Cocktail Muddler in Stainless Steel
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$14.99
True Glide Weighted Pour Spout in Gold, Set of 2
True Glide Weighted Pour Spout in Gold, Set of 2
Glide Weighted Self-Closing Pour Spout in Gold, Set of 2
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$9.99
True Big Swig 750 ml Whole Bottle Wine Glass
True Big Swig 750 ml Whole Bottle Wine Glass
Big Swig 750 mL Oversized Wine Glass | Whole Bottle Capacity
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$29.99
True Chill Clear Modern Acrylic Ice Bucket, 2 Gallon
True Chill Modern Acrylic Ice Bucket, Clear
Chill Clear Modern Acrylic Ice Bucket, 2 Gallon
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$57.99
True Vino Stemless Wine Glasses in Assorted Colors, Set of 6
True Vino Stemless Wine Glasses in Assorted Colors, Set of 6
Vino 17 oz Stemless Wine Glasses, Assorted Colors, Set of 6
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$34.99
True Stemless Champagne Flutes, Set of 4
True Stemless Champagne Flutes, Set of 4
Stemless Champagne Flutes, 9 oz, Set of 4
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$29.99
True 14 - Piece Mixologist Barware Set
True 14 - Piece Mixologist Barware Set
14-Piece Stainless Steel Mixologist Barware Set with Bamboo Stand
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$69.99
True Centerpiece Modern Tabletop Wine Decanter, 50 oz
Clear crystal glass wine decanter with curved silhouette and angled spout, modern minimalist barware carafe
Centerpiece Modern Tabletop Wine Decanter, 50 oz
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$52.99
True Preserve Vacuum Pump & Stopper Set
True Preserve Vacuum Pump & Stopper Set
Preserve Wine Vacuum Pump & Stopper Set
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$17.99
True Zesty Citrus Zester & Channel Knife in Stainless Steel
Stainless steel citrus zester and channel knife with polished handle and hanging loop, silver bar tool
Zesty Citrus Zester & Channel Knife in Stainless Steel
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$12.99
True Twister Easy - Turn Corkscrew, Black
True Twister Easy - Turn Corkscrew, Black
Twister Easy-Turn Corkscrew Wine Opener
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$17.99
True Party Sip 'N' Tip Drinking Game
True Party Sip 'N' Tip Drinking Game
Party Sip 'N' Tip Drinking Game
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$29.99
Clear stemless wine glasses set, modern minimalist design, crystal glass tumblers for red and white wine
True Grand Cru 21 oz Stemless Wine Glass, Set of 4
Vino 21 oz Crystal Stemless Wine Glasses, Set of 4
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$37.99
Blue silicone snowflake ice cube tray mold with snowflake-shaped ice cubes, cocktail glasses with lemon slice
True TrueZoo Snowflake Silicone Ice Cube Tray
TrueZoo™ Snowflake Silicone Ice Cube Tray
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$17.99
True Barkeep Boston Cocktail Shaker
True Barkeep Boston Cocktail Shaker
Barkeep Boston Cocktail Shaker Set, 16 oz & 28 oz
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$29.99
True Fortify 4 - Piece Mixologist Barware Set
True Fortify 4 - Piece Mixologist Barware Set
Fortify 4-Piece Mixologist Barware Set
Add Fortify 4-Piece Mixologist Barware Set to the cart
$42.99

Beverage Lifestyle Accessories & Entertaining Essentials

TRUE® by True Brands delivers innovative beverage lifestyle accessories and entertaining essentials that span every sector of the beverage industry and beyond. Founded in 2003 with a single, humble wine bag, True Brands has grown into the leading worldwide designer and supplier of products that enhance how people enjoy drinks, entertain guests, and style their homes.

  • Industry-Leading Innovation – Worldwide leader in designing and supplying beverage lifestyle accessories since 2003
  • Comprehensive Product Range – From wine and cocktail accessories to kitchen essentials, décor, and housewares
  • Distinctive Design – Proprietary packaging and product design set TRUE® apart in quality and aesthetics
  • Diverse Solutions – Product selection caters to unique needs, tastes, and entertaining styles
  • Beverage Industry Expertise – Decades of experience creating accessories that enhance every drinking and entertaining occasion

From wine accessories and barware to kitchen tools and home décor, TRUE® makes it easy to elevate beverage experiences and entertaining moments. Each product reflects True Brands' commitment to distinctive design, quality innovation, and meeting diverse customer needs. TRUE® proves that beverage lifestyle accessories can transform ordinary moments into extraordinary experiences.