It was no easy task; he wanted it to be soft as cashmere, but able to withstand heavy hotel use and industrial cleaning. We embraced the challenge and created our first line of blankets for exclusive use in his hotels. Fast forward two years, and our blankets were performing even better than we expected. It seemed like almost every guest wanted to buy one, many blankets even mysteriously went "missing" (!) and, most telling to us, our kids couldn’t sleep without them. That's when we realized our product should be shared with the world. So, we partnered with Michael, the hotelier, to form a family company with one simple mission: to create joy through comfort, one soft piece at a time. Here’s to softness and happiness.

Mike & Michelle - Co-founders of Sunday Citizen