The Brand Edit

ettitude

Discover elevated home essentials from ettitude, where silky-soft fabrics, thoughtful design, and considered materials come together. From breathable bamboo bedding and plush towels to cozy throws, rugs, and nursery essentials, find everyday comforts designed to bring a softer touch to your home.

ettitude Linen+ Bamboo Hemp Quilted Coverlet | Eco - Luxe Bedding
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Behind the Brand

A Softer Approach to Everyday Living

ettitude began with a simple frustration: founder Phoebe Yu couldn’t find bedding that felt luxurious, performed beautifully, and aligned with her values around sustainability. Drawing on her experience with textile supply chains, she set out to create a better fabric from the ground up. The result was CleanBamboo®, ettitude’s signature bamboo lyocell, designed to bring together silky softness, breathability, and a more considered approach to everyday essentials. Today, that original vision extends beyond bedding to bath linens, throws, rugs, and other thoughtfully designed home comforts.

  • The Innovation Behind the Comfort — Discover CleanBamboo®, ettitude’s signature fabric developed to combine a silky-soft feel with breathable comfort.
  • Designed for Everyday Restoration — Explore bedding, bath essentials, and home textiles that bring comfort and thoughtful design to daily routines.
  • A More Considered Material — Learn about the brand’s focus on material innovation, responsible sourcing, and more mindful textile production.
  • Comfort Beyond the Bedroom — From bedding and towels to rugs and throws, find considered essentials for creating a more inviting home.
ettitude Signature Bamboo Sheet Set | 100% CleanBamboo® Lyocell, Silky Soft & Temperature Regulating
Shop Signature Bamboo Sheet Set | 100% CleanBamboo® Lyocell, Silky Soft & Temperature Regulating
ettitude Bamboo Crib Mattress Protector | Waterproof & Hypoallergenic
ettitude Bamboo Crib Mattress Protector | Waterproof & Hypoallergenic
Bamboo Crib Mattress Protector | Waterproof & Hypoallergenic
Add Bamboo Crib Mattress Protector | Waterproof & Hypoallergenic to the cart
$179.00 $120.00
ettitude Signature Sateen Bamboo Crib Fitted Sheet
Signature Sateen Bamboo Crib Fitted Sheet
Add Signature Sateen Bamboo Crib Fitted Sheet to the cart
$89.00 $40.00
ettitude Linen+ Bamboo Hemp Quilted Coverlet | Eco - Luxe Bedding
ettitude Linen+ Bamboo Hemp Quilted Coverlet | Eco - Luxe Bedding
Linen+ Bamboo Hemp Quilted Coverlet | Eco-Luxe Bedding
Add Linen+ Bamboo Hemp Quilted Coverlet | Eco-Luxe Bedding to the cart
$479.00 $300.00
ettitude Hand - Loomed Herringbone Bouclé Throw Blanket | Artisan Woven, PETA - Approved Vegan, 50x70"
ettitude Hand - Loomed Herringbone Bouclé Throw Blanket | Artisan Woven, PETA - Approved Vegan, 50x70"
Hand-Loomed Herringbone Bouclé Throw Blanket | Artisan Woven, PETA-Approved Vegan, 50x70"
Add Hand-Loomed Herringbone Bouclé Throw Blanket | Artisan Woven, PETA-Approved Vegan, 50x70" to the cart
$389.00