Bo & Mei

Founded by Mai, a mother reconnecting with her Vietnamese and Chinese heritage, Bo & Mei grew from a desire to help her daughters feel connected to their roots. Inspired by the cultural connection she wished she’d had growing up, Mai created a brand that makes exploring heritage engaging, approachable, and fun. Through games, puzzles, crafts, and creative activities, Bo & Mei invites children and families to discover traditions, spark conversations, and build meaningful connections across generations.

• Play with Purpose — Turn screen-free playtime into opportunities for discovery, creativity, and cultural learning.
• Celebrate Heritage — Explore activities inspired by Vietnamese, Chinese, and broader Asian traditions, stories, and symbols.
• Bring Generations Together — Create meaningful moments for children, parents, and grandparents to share stories and learn from one another.
• Grow Pride & Curiosity — Encourage children to celebrate their own cultural identities while discovering the diverse traditions of others.