b.box started with two Aussie moms on a mission! it all began on a flight to New Zealand. ever tried changing a wriggly baby on an airplane? mission impossible right?! when good friends Dannielle Michaels and Monique Filer (aka Dan and Mon) were chatting about Dan’s experience travelling with her newborn, they thought surely there was a product that would solve the problem. the answer was no. and so b.box was born.

armed with a cardboard mock up and a whole lot of chutzpah, the duo engaged with an industrial designer to bring their unique idea to life. they used all available networks (yep, even that dad from mommy and me’s group that had a manufacturing contact) to work out how we could deliver our baby box to other moms. and yes, fun fact: b.box stands for baby box!